If you’re using Shopify as your ecommerce platform, then you know that it’s packed full of features to make your life easier. But even with all those features, there are still some small tweaks you can make to your design to improve your conversion rate. In this blog post, we’ll show you six of those tweaks. Keep in mind that these aren’t the only changes you can make – they’re just a few of the more effective ones. So read on and see how you can start converting more shoppers into buyers!
- Use high-quality product images
One of the most important parts of any ecommerce website is the product images. After all, shoppers can’t physically touch or try on your products, so they have to rely on the images to make their buying decision. That’s why when it comes to Shopify Web Design, it’s so important to use high-quality, professional-looking product photos. If your photos are low quality or amateurish, it will reflect poorly on your brand and could lead potential customers to go elsewhere.
There are a few things you can do to make sure your product photos are up to par. First, invest in a good camera – preferably one with a high megapixel count. This will ensure that your photos are clear and sharp. Second, take the time to learn some basic photography techniques and white label softwares, like composition and lighting. This will help you make the most of your photos and really show off your products in their best light. Finally, consider hiring a professional photographer for your more important product shots. This can be a bit of an investment, but it’s worth it if it means getting high-quality photos that really represent your products well.
- Use clear and concise product descriptions
In addition to using high-quality product images, you also need to use clear and concise product descriptions. Digital Marketing Agency Colorado advised that your descriptions should be free of grammar and spelling errors, and they should give shoppers all the information they need to know about the product. Don’t try to stuff too much information into one description – just include the most important points. You can always link to additional information (like sizing charts or care instructions) in other places on the page.
- Create a strong call to action
Your call to action (CTA) is what tells shoppers what you want them to do next. It should be clear, concise, and easy to spot. Thrive SEO Services mentioned that the best CTAs are usually short and to the point, like “Buy Now” or “Add to Cart.” But whatever CTA you choose, make sure it’s visible and easy to find. A good way to do this is to use a contrasting color for your CTA button so that it stands out from the rest of the page.
- Use a sticky add-to-cart button
A “sticky” add-to-cart button is one that stays in the same place on the screen as you scroll down the page. This is a great way to make sure your CTA is always visible, no matter where shoppers are on the page. And since it’s always in the same spot, it makes it easy for shoppers to add products to their cart without having to scroll back up to the top of the page.
- Offer free shipping
Did you, that according to a leading SEO services agency, nearly 60% of shoppers say free shipping is the most important factor when deciding whether to make a purchase? So if you’re not offering free shipping on your website, you could be losing out on a lot of sales.
Fortunately, offering free shipping doesn’t have to be expensive. There are a few different ways you can do it. First, you could absorb the cost yourself. This is probably not the most sustainable option in the long run, but it’s a great way to get started. Second, you could offer free shipping on orders over a certain amount. This encourages shoppers to spend more money on your site, which can offset the cost of shipping. And finally, you could use flat-rate shipping, where everyone pays the same price for shipping regardless of how much they order.
- Use urgency and scarcity
Urgency and scarcity are powerful psychological triggers that can encourage people to buy something before it’s too late. If you tell shoppers that an item is low in stock or that the sale ends soon, they’ll be more likely to buy it right away.
You can use urgency and scarcity in a few different ways on your website. First, you could use countdown timers on your product pages or in your shopping cart. This creates a sense of urgency and encourages shoppers to buy before the timer runs out. Second, you could highlight products that are low in stock. This lets shoppers know they need to act fast if they want to get their hands on the product. And finally, you could offer limited-time discounts or deals. This adds an element of scarcity and makes people more likely to take advantage of the offer while it’s still available.